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Q&A with Ashley Isham » Blog

 

Can you tell me about your inspirations for your AW12 collection?

The inspiration for my collection is basically Greek mythology, the Greek goddesses. They were very feminine but at the same time strong and empowered, because obviously they are the Gods, right? We like women to be feminine but at the same time empowered and feel beautiful.

 

How did you decide on the silhouette and textiles?

Basically I am very particular about the things that I do. For example, jerseys are meant to be flowing, meant to be draping. It’s meant to just skim the body. That’s what I like about jersey, and that’s why I enjoy draping a lot. And I feel that the fabric should have a life of its own, and it’s very important to work with the characteristics and the personality of each fabric.

 

Who do you envisage wearing it?

Well, I like to see people wearing it. A group of ladies. Women about town, who actually love dressing up and appreciate the finer things in life- because I think at the end of the day we still love the luxuries, and it’s all about the little finishing we do. When you wear it then you understand, “Oh my God – you know, it just fits like a glove.” And I think that’s what I always like. You know that women put on my dress and say, “Wow, I feel great.”

 

Are you attending any other shows this Fashion Week?

Actually I am going to go back home. I’m going to sleep I think and hibernate for the whole week because I’ve been so exhausted. It’s just I haven’t been well so I was in hospital actually. I was in hospital for two weeks. Of course to take all this in, you have to keep telling yourself, “I can do it, I can do it, I can do it. I will get better” - so all the positive things, you know?

 

Who is your Idol?

My idol must be the designer Tom Ford because I feel that he is always so immaculate, so fabulous, very precise, and at the same time he knows his women. And he celebrates women, which I think is wonderful. He loves women, obviously.

 

Read our runway report on Ashley Isham AW12 here

 

Interviewed by Marina Kolobova

Image: www.theupcoming.co.uk


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